Data with roots,
growth you can measure.
I’m Michał Radtke, a GA4 & SEO specialist. You get analytics you can actually trust, tracking that isn’t broken, and organic search that brings real leads — working directly with me, no agency layers in between.
If any of this rings true, we should talk
These are the situations I get called in for most. Recognise one? It usually just means your data isn’t giving you the full picture yet — not that anything’s wrong with how you’re running things.
Your numbers don’t add up
GA4 says one thing, your sales say another — so you can’t trust the data enough to act on it.
Organic traffic has stalled
Rankings and visits have plateaued or slipped, and it’s not clear which fix actually moves the needle.
You don’t know why people leave
Visitors come but don’t convert, and nothing in your setup tells you where they drop off — or why.
The people who choose SquirrelMetrics
I work best with small business owners, shops and growing brands who want to understand their numbers and grow deliberately — not chase vanity metrics.
Small business owners
Owners who wear every hat and need marketing spend they can actually account for.
Online stores & e-commerce
Shops that need clean tracking from first click to checkout — so you know which channel is actually paying for itself.
Local & service businesses
Turning local searches into booked jobs, calls, and enquiries you can trace back to a source.
Growing brands & startups
Teams scaling traffic who are done guessing and ready to grow on evidence.
Three ways to work together
Whatever stage you’re at, there’s a plan that fits. Take a look and find the one that matches where you want to take your growth.
Analytics Foundation
For smaller sites that need numbers they can finally trust — a clean GA4 setup and a monthly read on account health.
Growth & Optimisation
For lead-generating sites ready to act on their data — advanced tracking, journey analysis, and a monthly working call.
Data-Driven SEO
Analytics and SEO under one roof — full audits, rank monitoring, and UX optimisation driven by what GA4 actually shows.
You hire me — not a junior, not a queue.
I’m an IT and digital-marketing specialist who combines hands-on SEO and web analytics with a software-QA background. That dual lens lets me implement and configure your measurement tools, audit a site end-to-end, and do the optimisation work myself — so every euro you spend on marketing is measurable, and you get a clear answer to why users aren’t converting.
- Engineering degree (BEng) in Computer Science & Data Analysis — Collegium Da Vinci
- 3+ years as GA4 & web-analytics specialist
- GA4, Google Tag Manager & Looker Studio
- Ahrefs, Senuto, Screaming Frog & Search Console
- ISTQB Certified Tester — Foundation Level
- Remote — Norway & the EU · invoicing in NOK & EUR